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In Partnership with Genashtim, we like to welcome you to eCornell by Cornell University- An Ivy League University, provider of excellent professional executive elearning and digital education 

Welcome to eCornell, your online link to professional education from Cornell University. Collaboration between Cornell faculty experts and learning and user-experience designers provide for engaging, rigorous, and interactive learning. Enriching online facilitation by subject-matter experts, and Structured Flexibility™ enable you to work when and where it is convenient for you. 

Established and wholly-owned by Cornell University, eCornell has the most comprehensive online, professional and executive development curriculum offered by any top-20 university in the United States. 

eCornell provides exceptional online learning experiences tailored for professional and executive development in the areas of strategy, leadership and management development, human resources, financial management, and hospitality management.

Marketing
Developed by faculty from Cornell University's Johnson Graduate School of Management, these certificates cover a variety of topics including marketing concepts, strategy, and research methods. The courses are rich with examples and use timely discussions and relevant projects to help you apply the tools and concepts from the courses to the real-world challenges and opportunities facing your organization right now.

Business and Finance
These programs, developed by Cornell University faculty, are designed primarily for professionals who are not financial managers or cost accountants, but who are looking to develop and sharpen their financial acumen. The courses connect the principles of finance, accounting, and economics with the departmental activities of the rest of the organization. When you understand these connections, your decisions, proposals, and explanations will not only be better informed, they’ll be better received.

Healthcare
Get the essential skills for meeting system design, cost, and patient-centered goals in courses that combine research with real-world insights from healthcare administrators and facilities experts. Courses are developed by faculty members from Cornell’s College of Human Ecology as well as its Sloan Program in Health Administration.

Hospitality
The courses within these certificate programs are developed by professors from Cornell University’s School of Hotel Administration, a top-ranked hospitality-management institution. Learn at your pace online with students from around the globe, build your network, and get the education you need to succeed from world-wide leaders in your profession.

Human Resources
Developed by faculty from Cornell University’s School of Industrial and Labor Relations, the courses within this certificate bring together the insights and work of leading academic researchers with instruction grounded in practice and focused on real-world application. Whether you are new to HR, an accomplished HR practitioner, or an HR leader or business partner, there is a Cornell professional certificate that fits your career objectives.

Leadership
These programs focus on strategy development, business acumen, and the crucial leadership skills needed for execution. They provide practical, MBA-level content from three of the world’s leading academic institutions in organizational leadership, business, management, and hospitality: Cornell University’s Industrial and Labor Relations School, the Samuel Curtis Johnson Graduate School of Management, and the School of Hotel Administration.

Project Management
These programs from Cornell University’s College of Engineering address the human aspects of both of these vital disciplines: designing products and services to be used and enjoyed by people, and leading, motivating, influencing, and communicating with project teams that consist of people from a variety of functional areas and backgrounds. These programs are practical and transformative, and they will forever change the way you approach any project.

Data Science
Developed by faculty from Cornell University’s SC Johnson College of Business, these certificate programs are a must for anyone seeking to make sense of organizational data, develop processes for managing data and use data to inform key business decisions. The courses are rich with opportunities to practice techniques using both your own company’s existing data or a sample data set.

Real Estate
Developed by Cornell’s expert faculty, our flexible Executive Certificate programs cover today’s most relevant real estate concepts and strategies for commercial properties and hotels. All courses are rich with examples, timely discussions and projects to help you apply your learning to real-world challenges and opportunities.

Nutrition
Cornell University has long been a leader and pioneer in nutrition, bringing together scientists and practitioners to expand the frontiers of this interdisciplinary field. Whether you’re a nutrition and wellness professional or simply interested in learning to improve your diet and live healthier, we invite you to discover a Cornell nutrition certificate program that fits your goals.

Technology
The technology program aims to help aspiring learners become up to date with the latest trend in technology nowadays. From designing a product to learning to make use of the blockchain like cryptocurrency, the certificate program under technology will leverage knowledge to cope with the challenges brought by the fast changing trends of technology.

Engineering
These programs from Cornell University’s College of Engineering address the human aspects of both of these vital disciplines: designing products and services to be used and enjoyed by people, and leading, motivating, influencing, and communicating with project teams that consist of people from a variety of functional areas and backgrounds. These programs are practical and transformative, and they will forever change the way you approach any project.

Individual Programs Listing 

eCornell Marketing Programs

Essentials of Marketing Strategy (LSM521) 

Applied Marketing Strategy and Decision-Making Tools (LSM522) 
Marketing Research & Analysis (LSM523) 
Creating and Communicating the Value of Your Brand (LSM524) 
Introducing New Products: Successes and Failures (LSM525)  
Distribution Strategy and International Marketing (LSM526) 
Measuring Customer Preferences (LSM551)  
Analyzing Segmentation and Targeting (LSM552) 
Using Data for Positioning Brands (LSM553)  
Predicting and Managing Customers' Lifetime Value (LSM554)  
Market Response Modeling (LSM555) 
Understanding the Digital Marketing Landscape and the Customer Funnel (LSM515
Assessing Opportunities in Paid Digital Media (LSM516) 
Assessing Opportunities in Owned Digital Media (LSM517) 
Implementing an Integrated Digital Marketing Plan (LSM518) 
Opimizing Digital Advertising with Analytics (LSM556) 
Services Marketing Planning and Management (SHA521) 
Evaluating Business and Customer Factors Affecting Marketing Decisions for Services (SHA522) 
Building a Resilient Services Marketing Information System (SHA523) 
Developing a Service Strategy and Managing the Brand (SHA524)   
Managing Service Demand through Pricing and Distribution Strategies (SHA525)  
Developing an Integrated Marketing Communications Strategy for Services (SHA526)  

eCornell Business and Finance Programs

Mastering the Time Value of Money (HAME507) 

Choosing the Right Performance Measures for Your Organization (LSM531) 
Making Capital Investment Decisions (HAME508) 
Aligning Performance Measures with Business Strategy (LSM532) 
Risk and Return: How to Identify, Measure, and Incorporate Into Capital Budgeting Decisions (HAME509)  
Measuring and Motivating Performance (LSM533) 
Raising Capital: The Process, the Players, and the Strategic Considerations (HAME510) 
Measuring and Improving Margins (LSM534) 
Understanding Financial Statements (HAME513) 
Managing Business Capacity with Activity-Based Costing (LSM535) 
Using Ratio Analysis to Evaluate Financial Performance (HAME514)  
Measuring and Improving Efficiency (LSM536) 
Assessing Nonprofits using Financial Statements and Ratios (CIPA511) 
Competitive Advantage and Profitability (LSM541) 
Determining Appropriate Busgeting, Debt Financing and Cash Flow (CIPA512) 
Strategic Positioning in Markets (LSM542)  
Fundraising and Revenue Generation (CIPA513) 
The Strategy of Mergers and Acquisitions (LSM543) 
Strategically Governing the Organization (CIPA514) 
Managing Supply Chain Threats and Opportunities (LSM544) 
Examining Scarcity and Opportunity Cost (CORE101) 
Analyzing Price and Equilibrium (CORE102)  
Conducting Market Analysis and Predicting Price (CORE103) 
Modeling Perfect Competition (CORE104) 
Comparing Monopolies and Competition (CORE105) 
Getting Started with Spreadsheet Modeling and Business Analytics (DYS541)   
Harvesting Spreadsheet Data (DYS542)  
Visualizing and Communicating Insights Using Excel (DYS543) 
Making Predictions and Forecasts with Data (DYS544) 
Using Prescriptive Analytics in Excel (LSM545) 
Creating and Sharing Interactive Data Models (LSM546) 
Cryptocurrencies and Ledgers (CTECH201) 
Crytography Essentials (CTECH202) 
Blockchain Fundamentals (CTECH203) 
Applications of Blockchain Technology (CTECH204) 
Embracing the Basics of Business Law (LAW501) 
Structuring Business Agreements (LAW502) 
Exploring Specialty Areas of Business Law (LAW503) 
Working with Legal Professionals (LAW504)  
FinTech Disruptions (LSM621) 
Trends in FinTech (LSM622) 

eCornell Hospitality Programs

Introduction to Hotel Revenue Management (SHA531) 

Forecasting and Availability Controls in Hotel Revenue Management (SHA532)  
Pricing Strategy and Distribution Channels in Hotel Revenue Management (SHA533)  
Overbooking Practices in Hotel Revenue Management (SHA534) 
Non-Traditional Applications of Hotel Revenue Management (SHA535) 
Price and Inventory Controls (SHA541)
Price Sensitivity and Pricing Decisions (SHA542) 
Segmentation and Price Optimization (SHA543)  
Displacement and Negotiated Pricing (SHA544) 
Search Engines and Online Selling: Stimulating Incremental Demand (SHA545)  
Marketing the Hospitality Brand Through Digital Media (SHA546) 
Implementing Brand Strategy Through Digital Media (SHA547) 
Financial Analysis of Hotel Investments (SHA611) 
Control of Hotel Real Estate (SHA612) 
Valuing Hotel Investments Through Effective Forecasting (SHA615) 
Valuing Hotel Intellectual Property and Structuring the Capital Stack (SHA616) 
Developing and Asset Management Strategy (SHA613) 
Achieving Hotel Asset Management Objectives (SHA614) 
Services Marketing Planning and Management (SHA521)  
Evaluating Business and Customer Factors Affecting Marketing Decisions for Services (SHA522)
Building a Resilient Services Marketing Information System (SHA523) 
Developing a Service Strategy and Managing the Brand (SHA524)  
Managing Service Demand through Pricing and Distribution Strategies (SHA525)
Developing an Integrated Marketing Communications Strategy for Services (SHA526) 
Optimizing Your Food and Beverage Menu (SHA602) 
Managing Your Food and Beverage Supply Chain (SHA603) 
Building Guest Loyalty (SHA604)  
Leading Your Team to Optimize Results (SHA605) 
Operating a Profitable and Responsible Beverage Program (SHA606) 
Fostering a Culture of Service Excellence (SHA591) 
Developing Service Excellence Competencies (SHA592) 
Practicing Servant Leadership (SHA593) 
Delivering an Excellent Customer Experience for Your Organization (SHA594)
Developing a Culture of Empowerment (SHA595) 
Foundations of Hotel Planning (SHA621)
Initial Hotel Planning Decisions (SHA622)
Hotel Guestroom Design (SHA623) 
Hotel Public Space Design (SHA624) 
Hotel Back-of-House Design (SHA625) 
Introduction to Hotel Operations (SHA099) 
Menu Design and Engineering (SHA706) 
Optimizing Restaurant Space and Pricing (SHA707)
Managing Meal Duration and Reservations (SHA708) 
Building Demand During Slow Periods (SHA709)

eCornell Human Resources Programs

Aligning Employee Performance with Organizational Goals (ILRHR521) 

Total Rewards Compensation (ILRHR522) 
Navigating Labor and Employee Relations (ILRHR523)
Facilitating Staffing Decisions (ILRHR524)
Driving Engagement for HR (ILRHR525) 
Employee Training and Development (ILRHR526) 
Countering Bias in the Workplace for HR (ILRHR527) 
Fostering a Coaching Culture (ILRHR528) 
Consulting Skills for Internal HR (ILRHR529)  
Human Resources Leadership (ILRHR551)
Aligning HR Strategy with Organizational Strategy (ILRHR552)
Diversity and Inclusion in Practice for HR (ILRHR553)
Getting Results Through Talent Management (ILRHR554) 
Strategic Engagement (ILRHR556)  
Using Design Thinking in HR (ILRHR557)  
Designing and Implementing Effective Social Media Policy (ILRHR561) 
Finding and Managing Talent Through Social Media (ILRHR562) 
Creating and Sustaining Remote Work Programs ( ILRHR563)  
Interpersonal Communication Skills (ILRME501) 
Managing Team Performance (ILRME502) 
Managing Time and Priorities (ILRME503)   
Effective Hiring and Interviewing (ILRME504) 
Addressing Workplace Behaviour Issues (ILRME505)  
Measuring and Compensating for Performance (ILRHR571)  
Attracting and Retaining Talent with Performance Pay (ILRHR572)  
Assessing the Financial, Strategic, and People-Related Return on Pay for Performance (ILRHR573) 
Employment Law and Policy Issues (ILRSC521)   
Equal Employment Opportunity and Employee Treatment Issues (ILRSC522) 
Benefits, Compensation, Safety and Other Legal Issues (ILRSC523)  
Employment Laws Around the Globe (ILRSC524) 
HR Policies in International Contexts (ILRSC525) 
Essentials of HR Analytics (ILRHR581) 
Strategic Talent Analytics (ILRHR582)  
Applied Predictive Analytics in HR (ILRHR583) 
Valuing HR Initiatives (ILRHR584)

Ecornell Leadership Programs

Choosing the Right Performance Measures for Your Organization (LSM531) 

Aligning Performance Measures with Business Strategy (LSM532)  
Measuring and Motivating Performance (LSM533)  
Measuring and Improving Margins (LSM534) 
Managing Business Capacity with Activity-Based Costing (LSM535) 
Measuring and Improving Efficiency (LSM536)  
Competitive Advantage and Profitability (LSM541)  
Strategic Positioning in Markets (LSM542) 
The Strategy of Mergers and Acquisitions (LSM543)  
Managing Supply Chain Threats and Opportunities (LSM544) 
The Application of Game Theory to Business Strategy (LSM545) 
Strategic and Tactical Pricing (LSM546)   
Leading Strategic Change Initiatives (LSM583) 
Leading for Creativity and Innovation (LSM587) 
Negotiation Skills (LSM589)   
Leading Organizational Change (LSM591) 
Motivating People for High Performance (LSM596) 
Navigating Power Relationships (LSM597) 
Strategic Decision Making (LSM582) 
Leading Collaborative Teams (LSM585) 
Quality and Service Excellence (LSM594) 
Leading Across Cultures (LSM595) 
Coaching Skills for Leaders (LSM584) 
Leading With Credibility (LSM586) 
Planning and Delivering Effective Presentations (LSM588) 
Women in Leadership: Navigating the Double Bind (DYS521) 
Women in Leadership: Negotiation Skills (DYS522)  
Women in Leadership: Using Emotional Intelligence to Drive Results (DYS523) 
Women in Leadership: Giving and Receiving Feedback (DYS524) 
Women in Leadership: Outsmart the Work-Life Balance (DYS525) 
Becoming a Powerful Leader (HAME501)   
Building High-Performing Teams (HAME502) 
The Psychology of Getting Things Done (LSM601) 
Identifying and Managing Emotions (LSM602) 
Interpreting the Behavior of Others (LSM603)  
Mastering the Essentials of Influence (LSM604) 
Applying Strategic Influences (LSM605) 
Designing an Effective Team Structure (LSM606)  
Embracing the Basics of Business Law (LAW501)  
Structuring Business Agreements (LAW502) 
Exploring Specialty Areas of Business Law (LAW503)  
Working with Legal Professionals (LAW504) 
Improving Engagement (ILRDI 001) 
Counteracting Unconscious Bias (ILRDI 002) 
Diversity and Inclusion at Work (ILRDI 003)  
Fostering an Inclusive Climate (ILRDI 004) 
Diagnosing Workplace Conflict (ILRSC511) 
Applying a Problem Solving Approach to Conflict (ILRSC512)
Leading Challenging Conversations (ILRSC513) 
Strengths Based Engineering Leadership (CEEL501) 
Values Based Engineering Leadership (CEEL502) 
Decision Making Skills for Engineering Leaders (CEEL503)   
Collaborative Communication for Engineering Leaders (CEEL504) 
Courageous Communication for Engineering Leaders (CEEL505) 
Influence and Motivation for Engineering Leaders (CEEL506) 
Solve Problems Using Evidence and Critical Thinking (LSM401)  
Make a Convincing Case for Your Solution (LSM402)  
Discovering Sales Growth Opportunities (LSM561)  
Getting the Most From Your Sales Efforts (LSM562) 
Winning With Your Key Accounts (LSM563)   
Sales Negotiation to Maximize Value (LSM564) 
Managing Sales Performance for Growth (LSM565) 
Fostering a Culture of Service Excellence (SHA591) 
Developing Service Excellence Competencies (SHA592) 
Practicing Servant Leadership (SHA593)  
Delivering an Excellent Customer Experience for Your Organization (SHA594
Developing a Culture of Empowerment (SHA595)  
Framing Complex Problems with Systems Thinking (CIPA521)  
Becoming a Systems Leader (CIPA526) 
Creating Advantage Through Entrepreneurial Thinking (CTECH301) 
Building High Performing Virtual Teams (LSM611) 
Launching Virtual Team Projects (LSM612) 
Virtual Communication, Constructive Conflict and Collaboration (LSM613) 
Decision Making and Accountability on Virtual Teams (LSM614) 
Diversity and Cross Cultural Teams (LSM615) 
Leading in a VUCA World (LSM631)
Developing and Communicating Vision and Strategy (LSM632) 
Building Great Teams (LSM633) 
Setting Internal and External Conditions for Success (LSM634)  
Preparing for the Future (LSM635)  
Building Leadership Character (LSM641) 
Authenticity, Integrity and Accountability (LSM642) 
Courage, Humility and Compassion (LSM643)  
Power and Gender Dynamics 
Developing Executive Presence for Women Leaders (DYS532) Buy  
Gender Bias and Negotiation Strategies (DYS533) 
The Network Effect (DYS534)   
Decoding the Gender Gap in Board Membership (DYS535) 
Strategic Talent Analytics (ILRHR582) 
Leadership Skills and Traits in Public Organization (CIPA541)
Assessing Your Public Sector Organization (CIPA542) 
Motivating Public Sector Employees (CIPA543) 
Public Sector Leadership Strategies (CIPA544) 
Goal Setting in Public Sector Organization (CIPA545)   
Leading Public Sector Teams to Success (CIPA546) 
Interpersonal Communication Skills (ILRME501) 
Managing Team Performance (ILRME502)   
Managing Time and Priorities (ILRME503) 
Effective Hiring and Interviewing (ILRME504)   
Addressing Workplace Behavior Issues (ILRME505) 
Addressing Complex Problems Using Results-Based Management (CIPA531) 
Creating and Enforcing International Agreements (CIPA532) 
Coordination Services and Support at the Global and Country Level (CIPA533)

Address

SCS House,
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53000 Kuala Lumpur
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Contacts

sales@asia-leadership.com

Phone: +60 11 5913 8025       
Fax: +603 2116 5999